Hi, I'm Evan, founder of TrainingClicks. I lead every engagement personally, from the landing pages and tracking to the campaigns and every monthly review. Nothing gets handed down a chain to an account manager. Over a decade in digital strategy, performance marketing, and conversion design, applied directly to filling your classes.
Evan deeply understands the Google advertising platform and can quickly identify changes that impact ROI.
Case Study · Electrical Safety Training
e-Hazard trains electrical workers nationwide, with courses that companies book for entire teams. Their campaigns were spending, but no one could see which clicks became course inquiries. We rebuilt the system: new landing pages for each program, a proper lead funnel, and tracking that tied every dollar to lead cost and lead quality.
Know what every lead costs, see which program it came from, and make that number better month after month.
Your course catalog isn't built for ads. We create a dedicated landing page for each program you want to fill: clear outcomes, dates, and a form or call path designed for one thing, turning a high-value search into an inquiry you can quote.
Most training companies can't tell which keyword produced which inquiry. We set up conversion tracking that follows every lead from ad click to form fill or phone call, so budget flows to the programs and searches that actually produce qualified leads.
We manage your campaigns across Google and Bing with weekly optimizations and monthly check-ins: review what's working, cut what isn't, and continuously improve your cost per lead. No autopilot. No black box.
You've spent years building something real: the curriculum, the instructors, the certifications, the reputation.
Nobody does that so they can spend their evenings fiddling with bid strategies and wondering what "quality score" means. Every hour you spend wrestling with Google Ads is an hour away from the thing you're actually great at.
Paid search is our whole job. We know how someone searches when their crew needs certifying, what makes them fill out a form instead of leaving, and what a qualified inquiry should cost. The ads, the landing pages, the tracking: one system, built and run by the person signing below.
You train people. We make sure there are people to train.
Evan Twyman
Founder, TrainingClicks
Pricing
Here is the guarantee: give the system 90 days. If the qualified inquiries are not showing up, walk away. No 12-month lock-in, no cancellation fee, no awkward exit call. We plan for a full year because that is where the compounding gains are, but the first 90 days are on us to prove it.
A focused review before we build or optimize anything. Credited toward setup if we move forward.
Everything needed to build your lead system from scratch.
Continuous optimization to improve results month over month.
Layer the AI channel onto your Growth Cycle once the search system is producing. Early-mover advantage while almost no training company is bidding.
1Each additional landing page is $1,000.
2Monthly fee plus ad spend. Ad spend is paid to the platforms directly. Most training companies we work with invest $5,000 to $15,000 a month in ads depending on category and coverage.
No. Once we work with you, we won't take on another training company competing for the same searches. One company per training category means the campaign data, landing-page lessons, and improvements we uncover strengthen your account—not a competitor's.
Book a call and ask. If your category is taken, we will tell you immediately rather than waste your time. If it is open and we are a fit, the spot is yours for as long as we work together.
The audit is $1,000, credited toward setup if you move forward. Setup is $5,000, which includes up to 5 landing pages, conversion tracking, and campaign builds on Google and Microsoft (Bing). Ongoing management is $2,000/month. Ad spend is separate and paid to the platforms directly. Most training companies we work with spend $5,000 to $15,000 a month on ads depending on category and coverage.
Google Ads is the anchor. Microsoft (Bing) Ads is included in the same build, using the same keywords, landing pages, and tracking, and it usually adds cheaper clicks from the at-work desktop crowd. ChatGPT Ads is a $500/month add-on to the Growth Cycle: when someone asks ChatGPT how to get a crew certified, your program can be the answer. It reuses the landing pages and tracking you already have, and we will tell you honestly whether it is worth turning on for your category.
Yes, and this is where most training companies lose money. Sending ad traffic to a course catalog forces a motivated searcher to go find the class themselves. We build a dedicated landing page for each program you want to fill, with clear outcomes, dates, and a form or call path designed to convert. Up to 5 are included in the setup.
You will typically see qualified inquiries within the first 2 to 4 weeks once campaigns launch. The real optimization happens over months 2 to 4 as conversion data accumulates and targeting gets refined. That is when cost per lead drops and ROI improves significantly. Either way, you are never guessing.
TrainingClicks is founder-led. I build and lead every account personally, with no account managers in between. The roster stays small, one company per training category, so each client gets senior attention instead of being passed down a chain.
It is a focused review of your current campaigns, tracking, and program pages, ending with a prioritized plan and a recommendation on where to start. It is paid because the strategy has to stand on its own, and if we move forward together, the full $1,000 is credited toward your setup. If TrainingClicks is not the right fit, I will tell you and point you in a better direction. Either way, you leave with clarity.
No. The plan runs on a 12-month arc because training calendars run in cycles, but the guarantee stands: if the results are not there after the first 90 days, you walk away. No cancellation fee, no hard feelings.